I’m Gerardo Mendoza, a Creative Strategist with broad experience as an Art Director and Visuals Editor. I specialize in Design, Visual Storytelling, Editorial Content, and Digital Marketing, shaping ideas and visuals that connect with audiences and elevate brand experiences.

What I've worked on

Marketing Strategies
Craft and implementation of content strategies focused on brand growth, from pitches to measurable results.

Social Media
Creation of engaging, high-quality content that boosts brand presence across platforms, driving interaction and awareness.

Design & Branding
Design and production of brand identities and creative assets for marketing campaigns, product lines, and advertising materials.

DTC & Partnerships
Generation of ads for targeted campaigns, direct-to-consumer brands, and partnerships, optimizing reach, engagement, and conversions.

Paid Media
Design for performance-focused campaigns, including Meta Ads and Google Ads, balancing creative storytelling with analytical precision.

Email Marketing
Development of visually compelling, results-driven email campaigns that strengthen customer relationships and enhance retention.

E-Commerce Content
Creation of visuals, product imagery, banners, and landing pages that drive sales and improve the shopping experience.

Omnichannel Campaigns
Cross-platform content for a seamless brand integration across digital and physical touchpoints, including activations, BTL, and PR events.

Editorial Projects
Curation, development, and design of editorial content for publications, catalogs, and more. Merging aesthetics with strategic storytelling.

✷

My goal is to help clients and stakeholders develop strong campaigns and communication solutions that stand out in their markets and resonate with both existing and potential customers.

Who I've worked with

VISUALS EDITOR PUBLICATIONS

ART DIRECTOR + DESIGNER BRANDS

CREATIVE DIRECTION ✦ CONCEPT DEVELOPMENT PROJECT MANEGEMENT

GRAPHIC DESIGN EDITORIAL DESIGN BRANDING

MEDIA CURATION ◇ PHOTO RESEARCH LICENSING

✦ DIGITAL MARKETING △ CONTENT STRATEGY

SOCIAL MEDIA

Constantly inspired by music, films, art, photography, comic books, and the ever-evolving world of geek and pop culture. I bring that energy into everything I do.

Let’s Connect!

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