I’m Gerardo Mendoza, a Creative Strategist with broad experience as an Art Director and Visuals Editor, specializing in Design, Editorial Content, Media Curation, Visual Storytelling, and Digital Marketing.

What I’ve worked on.

Marketing Strategy
Craft and implementation of content strategies focused on brand growth, from pitches to measurable results.

Design & Branding
Design and production of brand identities and creative assets for marketing campaigns, product lines, and advertising materials.

Social Media Content
Creation of engaging, high-quality content that boosts brand presence across platforms, driving interaction and awareness.

DTC & Partnerships
Generation of ads for targeted campaigns, direct-to-consumer brands, and partnerships, optimizing reach, engagement, and conversions.

E-Mail Marketing
Development of visually compelling, results-driven e-mail campaigns that strengthen customer relationships and enhance retention.

Paid Media
Design for performance-focused campaigns, including Meta Ads and Google Ads, balancing creative storytelling with analytical precision.

E-Commerce Content
Creation of visuals, product imagery, banners, and landing pages that improve the shopping experience and drive sales.

Omnichannel Campaigns
Cross-platform content for a seamless brand integration across digital and physical touchpoints, including activations and PR events.

Editorial Projects
Curation, development, and design of editorial content for publications, catalogs, and more. Merging aesthetics with strategic storytelling.

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My goal is to help clients and stakeholders develop strong campaigns and communication solutions that stand out in their respective markets and resonate with their customers and potential leads.

Who I’ve worked with.

VISUALS EDITOR PUBLICATIONS

ART DIRECTOR + DESIGNER BRANDS

CREATIVE DIRECTION ✦ CONCEPT DEVELOPMENT PROJECT MANEGEMENT

GRAPHIC DESIGN EDITORIAL DESIGN BRANDING

MEDIA CURATION ◇ PHOTO RESEARCH LICENSING

✦ DIGITAL MARKETING △ CONTENT STRATEGY

SOCIAL MEDIA

Passionate about storytelling and creativity, I’m constantly inspired by music, films, art, photography, books, and the ever-evolving world of geek and pop culture.

Let’s Connect!

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